Customer stories
Two distributors, told through what was built
Carrots is a young platform with a small number of real customers, so this page is short and there is nothing on it we cannot stand behind. No logo wall of companies who once took a call, and no percentages we did not measure.
An Australian specialty tea wholesaler
The first distributor on the platform, and the reason it exists. They sell a deep, story-heavy range to cafés, restaurants and hotels, and were running the whole trade side on email, phone calls and a retail website that was never built for wholesale pricing.
A specialty coffee roaster and distributor
The second distributor on the platform, and the one that turned it from a project into a product. Their trading rules are more complex than the first customer's, which is what forced the pricing engine to become general rather than bespoke.
Neither is named, because whether a customer appears in our marketing is their decision and not ours. If you would like to speak to one during an evaluation, ask, and we will arrange an introduction with their permission.
Want to talk to one of them?
We will introduce you to a distributor already running Carrots, so you can ask the questions you would not ask us.